Under Armour is currently emphasizing its “Earn Your Armour” campaign using the hash-tag #EarnYourArmour in the majority of its posts across social media platforms. They are asking consumers to show them how they EARN their ARMOUR by posting a photo or video of them giving it all they've got. Each week Under Armour picks winners to receive an ARMOUR prize pack and a chance to be featured on Under Armour Record. The campaign has received a lot of great participation and feedback. Under Armour has even gotten some of its sponsored athletes
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